Leadership

Tara Setmayer

Co-founder and Chief Executive Officer

Tara Setmayer is a former CNN political commentator, contributor to ABC News and former GOP Communications Director on Capitol Hill.

Setmayer currently serves as a University of Virginia, Center for Politics, Resident Scholar. In collaboration with the Center for Politics, she narrated the Emmy nominated 3-part documentary, Dismantling Democracy which aired nationally on PBS stations and is currently streaming on Amazon Prime. Prior to joining UVA, she was named a Harvard Institute of Politics Resident Fellow in 2020.

Today, she regularly appears as an on-air commentator on MSNBC and various other news outlets in the US and abroad.

Setmayer has also been a frequent guest host on ABC’s The View and has several appearances on HBO’s Real Time with Bill Maher. She’s a regular guest host for one of Sirius XM’s top-rated political shows, The Michael Smerconish Program on the P.O.T.U.S channel. Tara has written for CNN.com, Bloomberg, The Daily Beast, Cosmopolitan, and NBC.com.

After spending 27 years in political communications with the Republican Party, Setmayer publicly left the GOP in November 2020 after Donald Trump refused to concede the election to Joe Biden.

Michelle Kinney

Co-founder and Chief Creative Officer

Michelle Kinney is an award-winning creative director known for her innovative and impactful work. With a Bachelor of Fine Arts from Syracuse University, Kinney has a diverse background in entertainment, politics, visual and performing arts.

Kinney entered the pro-democracy space to help elect President Joe Biden in 2020 and has served as a Creative Director since 2021. Her impactful ads and integral role in this work have earned her multiple prestigious industry awards.

As a photojournalist Michelle has been on assignment for outlets like Vice, Mic, Out and NowThis. Many of her photographs have been featured in The Washington Post, TimeOut NY, Washingtonian Magazine, Playbill, and Broadway World.

Michelle’s political journey began in 2016 with New York Young Democrats, later served as Vice President of WestSide Democrats in NYC, and was publicly elected to the New York County Democratic Committee for two terms.

Prior to entering the political arena, Kinney had a career in the entertainment industry for over 15 years, as both a performing artist and producer.

Inspired by her Suffragist great-grandmother Mae’s courage and determination driving newly legalized women to the polls for the 1920 presidential election in upstate New York. Michelle honors her legacy through her work and commitment to The Seneca Project mission.

Mallory Hagan-Stramara

National Press Secretary

Mallory Hagan-Stramara is a dynamic public leader with a multifaceted career spanning public service, communications, and media.

As Miss America 2013, Mallory traveled extensively as the National Ambassador for Children’s Miracle Network Hospitals, advocating for child abuse prevention, and supporting STEM education initiatives. Working with the National Children’s Alliance, Prevent Child Abuse America, and the International Center for Missing and Exploited Children, Mallory contributed to impactful lobbying efforts and corporate partnerships

As Communications Director for the Miss America Organization, Mallory was instrumental in crafting impactful messaging, producing high-visibility content, and fostering professional development through leadership seminars. Her work not only enhanced the organization’s profile but also cultivated a robust network of stakeholders and supporters.

Serving as candidate and CEO for her own political campaigns, both for the Alabama State House and Congress, Mallory handled messaging, marketing, and fundraising, leading efforts that mobilized over 1,500 volunteers and secured significant endorsements. Her expertise in digital media and content strategy orchestrated compelling campaigns that reached millions and garnered critical support for progressive issues.

Mallory also served as Alabama Communications Director for the Mike Bloomberg 2020 campaign, where she managed substantial media budgets and executed a highly effective local press strategy. Her efforts contributed to a significant media footprint and bolstered campaign visibility across Alabama.

Prior to these roles, Mallory was an anchor and multimedia journalist at WLTZ First News, where she delivered comprehensive news coverage and developed digital strategies to engage audiences.

An advocate and volunteer, Mallory contributes to various organizations, including the Madison Arts Alliance and Tennessee Valley Rocket City Pride. She holds a degree in Advertising, Marketing, and Communications from the Fashion Institute of Technology, where she was part of the Presidential Honors Program. She currently lives in Huntsville, Alabama with her husband Kevin and their two boys.

Advisory Board

Alex Borstein

Emmy-winning Actress, Comedian, Writer, and Producer

Laura Bell Bundy

Tony Award-nominated Actress, Songwriter, Director, and Producer

Crystal McCrary McGuire

Filmmaker, New York Times Best Selling Author, Producer, and Entrepreneur

Barbara Boxer

Former US Senator from California

Denver Riggleman

Former Congressmember from Virginia

Mary Trump

Author, Psychologist

Ruth Ben-Ghiat

Professor of History, New York University

Rina Shah

Republican Political Strategist and Commentator

Maria Cardona

Democratic Strategist, CNN Contributor

Together, we can win.
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